Organizations change for several reasons: First of all, the business environment outside the organization is changing. The life cycle of products is shrinking. It is true that products can be designed and manufactured, so they last much longer, but people want to renew. They want to renew because they get tired from the existing; they want to renew because they want new functionality or different solutions, as they get exposed to such in advertisement, in the communication, or by their friends, other consumers. But, that is not all. Technologies change; computing changes; and- our employees change. Not their characteristic, rather their names and faces. If twenty years ago, a person who was hired to work in some organization at the age of twenty, most probably would stay there until he or she have retired, today, we find many people who have more than one carrier, and most people choose to work in more than one organization during their carrier.
The bottom line: Organizations need to be prepared to many changes, external and internal; organizations need to know to adjust; organizations need to know how to manage the changes.

One may think I am speaking about a business, practical change of equipment purchasing, change of processes, change of pricing, etc.; No. This is something much deeper: It involves management; it is a change concerning people.

As explained earlier, organization always had to change, and to know how to change. Nevertheless, nowadays the frequency of changes is higher. Much higher. And there is another issue: Nowadays, it is much more complicated to lead a change in organizations. Hiatt and Creasy, in their book “Change Management”, and Surowiecki, in his book “The Wisdom of the Crowds”, speak about this problematic situation, each of them from a different aspect: In hierarchical organizations, as we were used to in the past, employees followed instructions. Today, many employees are knowledge workers. They are responsible for decision making in the area in which they expertise. The classic hierarchical structure is not the organizational structure in some organizations (i.e. start-ups) and not the power structure, in others. No matter how we examine it, people do not just do things because they were instructed to do so. I will add and say, that this attitude is even stronger, as many times, we have the feeling that the employee decides whether to continue and work in an organization, and not vie versa. It is much easier for the knowledge worker to explain why the change is not relevant for him or her, why it is inapplicable or why the timing is not appropriate.

So, what can one recommend?
Here are a few ideas. I wish to say, that, beyond my personal experience, and mistakes I have done on the way, I learned a lot from Hiaitt and Creasy’s book, which deals with change management.
First, we must understand, as managers, that the personal aspect of changes cannot be managed as one unified process for all employees. Yet, It is obvious, that it is not practical to run an individual management plan for each worker and worker. I recommend analyzing the change management needs, and building a unified plan, or a plan for large segments in the organization (i.e. managers, front line workers). In parallel, to give an individual treatment to thought leaders, for good or bad. The effort seems to be beneficial: Their influence helps moving the organization towards the change. And- to give an individual treatment to feedbacks and to people who give them.

Another recommendation, to do with preparing the change: Do not impose changes on people. Give them a clue, a hint that a change is near. In some cases, it is a hint regarding the coming change, with no details; in others, it will be accompanied with knowledge about the content of the change. This tip is not so easy to implement as it may seem. The organization starts speaking about the change. As we did not announce it yet (we are preparing), more is hidden and unknown. People will tend to guess, and damage can occur. Therefore, the time of the preparation hints should be adjacent to the time of beginning of the change. The professional term is “unfreeze”. This tip is also relevant for personal changes. Preparation eases the move.

As we are speaking about knowledge workers, it is very important to communicate the rational of the decision. Not to come up only with the bottom lines- what is changed and how. We, as managers, are aware to the reasons that brought us to decide upon the change. Even though we are sure that the symptoms are hung out there, and everybody can see them, and therefore it is obvious why the change is performed, most times, this is not the case. It is not that we are smarter; we just had the time to think about the reasons, to process, to think about solutions, maybe even several alternatives, and choose one of them- the change to be implemented. The employees, who did not take part of the process, it is important that they will understand the “Why”; the rational, why the change is needed. Why is it important for them to understand? To ease implementation. Naturally, people are not enthusiastic about changes, one may say, they resist changes. People are comfortable with the status-quo. Explaining the “Why” eases acceptance.

The rational issue brings me to another recommendation, to do with channels. We, as human-beings, think and act, both upon our rational, our logic, and both upon the emotional, the way we feel. It is important to deal with both channels, when managing the change. On the rational aspect, besides updating the people as to the reasons of the change, we should also give the tools for implementation. On the emotional aspect, things are more complicated: We should deal with peoples’ fears, both the spoken ones and both those who people feel but fear to share. We shall enable the employees to participate, mainly on the “How”. It gives the employees a good feeling, but the benefit is mainly for the organization: It leaves us with a better plan for change management and with a better implementation and chances for success.

It is difficult to manage changes, but we shall not avoid them: Changes are one of the main factors, leaving us, as an organization, relevant, business wise. At the same time, it renews the organization and makes the employees more satisfied, on the long run. As much as we fear changes, we like to change and renew. Just as our consumers.

I wish us all, easy but successful changes.

http://managing-knowledge.blogspot.com/2008/07/changes.html