1. The CONTENT of your site must be interesting and worthwhile. Make your web site different to the thousands of other web sites out there. Include unique content – if someone has found your web site, you have what they are looking for – so present your information or product in a unique way which will make a visitor choose your web site over another.

2. The site must be easy to navigate.

Make sure that when a visitor first visits your site, they can get what they want with one or at most 3 clicks of a mouse. A visitor looking for information is unlikely to follow 4 clicks to get to the information they want.

3. Optimize Your Graphics.

Optimization – This is where an image is reduced to its smallest file size while retaining its best quality.

 

http://websitedesign.sulekha.com/blog/post/2008/08/rules-of-web-site-development.htm